For Julie Mabry · A Proposal

An evening on the patio
for the women & the ones
who brought them.

She & HER would like to come home to the only lesbian bar in Houston
and build something weekly, warm, and unmistakably ours — with you.

April 2026 Desirée Mayon · CEO & founder
keep reading
A note first

Before the proposal, the reason.

Julie — Pearl isn't a bar. It's a landmark, and the fact that it still exists is largely because you refused to let it not. The HRC grant, the Lesbian Bar Project, the insurance fight in 2023 — you've already made Pearl one of the most important sapphic rooms in the country, and you did it in my hometown.

I'm building She & HER as a community app for sapphic women — not a dating app — and the thing we need most right now isn't users. It's roots. Pearl is the root in Houston. I grew up here. Bringing She & HER home to the only lesbian bar in the city I'm from isn't a marketing beat for me; it's the origin story of the company.

What I want to propose is small and specific, with a clean exit on either side. A weekly early-evening thing on whichever slow night you pick, on the Side Piece patio, that looks and feels the way Brooklyn does on a good night — string lights, vinyl, conversation, a mocktail menu designed to actually be drunk. A pilot in May. Pride Week Opening Night in early June. The creative first; everything else comes after.

The rest of this is the how.

— Desirée
CEO & founder, She & HER
The Vision

Pearl before dark.

An early-evening, patio-forward window — before the bar gets loud — where the women who already love Pearl get a reason to come earlier and stay longer.

One evening a week, 6:30pm to 9:00pm, flowing across the Side Piece patio and into Pearl's main room as the night extends. The night of the week is yours to pick — we'd love your read on which of your softest evenings this lives best on. The aesthetic takes notes from the sapphic nights that Brooklyn does well — Ginger's back patio, Happyfun Hideaway's garden — but translates them for Washington Avenue: string lights, vinyl crates, editorial signage, long picnic-style seating, a mocktail menu built like cocktails. Low-fi, unhurried, made for actual conversation.

One identity, four rotating formats, so the night never grinds but never drifts. Pick a working title below — they're all live:

She & HER Presents: Pearl Before Dark
She & HER Presents: The Porch at Pearl
She & HER Presents: Pearl × Side Piece Evenings

One Night · Four Faces

The rotation.

Every week is the same brand — the same patio, the same vibe, the same mocktail program — in a different shape. Tap through.

The Powder Room

The Powder Room Live

A hosted conversation. Between us. About us.

We're already producing The Powder Room as a series. Bringing it live to Pearl gives each episode a room. Themed weekly — think App Ghosts, The U-Haul Reframe, Femme Invisibility, All Denim / Ex-Girlfriend Ep. A host, two or three guests, the audience in on it.

Every night films into a Powder Room episode, and every episode markets the next week. The conversation becomes the content becomes the door for the next one.

Night of
Host + 2–3 guests, open floor at 8:30, signature mocktail named after the episode theme.
Good for
The regulars, the curious, the women who haven't been out since the last breakup.
The May Pilot → Pride Tentpole

Four weeks. One clean exit if it doesn't land.

Three low-risk pilot weeks in May to learn the room, then we take Pride Week Opening Night together — on whichever evening inside Pride Week (June 1–5) you pick before the Saturday parade.

Pilot
Week 1
Powder Room Live
Early May. The conversation night.
Pilot
Week 2
Vinyl Night
Mid-May. Selector on the patio.
Pilot
Week 3
Patio Cinema
Late May. Projector on the wall.
Tentpole
Pride Week
June 1–5
Pride Opening
The quiet, chic opener before the parade.
Optional extension — Saturday June 6, Post-Parade Porch. After the parade wraps at Smith & Lamar, we open the Side Piece patio as the "come down here instead of the Montrose block party" alternative for the women who want conversation, not chaos. Only if pilot weeks 1–3 tell us it's worth it.
What we'd watch together before week 1 — heads through the door, repeat visitors by week 3, content pickups, the room's energy. If it isn't landing by week 3, we stop cleanly. No hard feelings. No pressure to continue.
Who does what

A clean partnership.

She & HER brings

The night.

  • Host + talent — Powder Room team, guest DJs, filmmakers, chefs. Booked and paid by us.
  • Creative direction — string lights, vinyl crates, editorial signage, patio dressing, the whole vibe.
  • A real mocktail menu — designed as cocktails-first, built with the non-alcoholic brand partners we already have.
  • Promo + She & HER channels — our pre-launch audience, weekly push into each evening.
  • Content capture — photo and video every week, raw files shared with Pearl for your own use.
  • For Pride week: a brand-partner layer I can bring in to help the tentpole pop — shaped so it works for Pearl too. Only if you want it, and we'd talk the shape of it later.
Pearl brings

The room.

  • The venue — the Side Piece patio, Pearl's main room as the evening extends.
  • Bar ops — your staff, your license, your pours. Pearl runs the bar exactly the way Pearl already runs the bar.
  • Your read — you know this city and this crowd better than I do. We want your instinct on what actually lands on a soft night — including which night of the week this should live on.
  • Pearl's IG reach — optionally looped into the Pride-week brand-partner conversation, so any partners we bring are good for Pearl too. Completely opt-in.
An honorable mention

And if the pilot works — Monday could be the upside.

You close Mondays for a reason, and nothing in this proposal touches that. But if the pilot proves the model, there's an honest upside conversation about whether a version of this — or a different format entirely — could give you a reason to open Monday too. A second She & HER night, a service-industry-Monday discount to lock in the restaurant/events/medical-shift workers in Houston who are off Mondays, a real "soft opening to the week" for the city.

Flagging it here as upside only, not as an ask. Mondays stay yours until they don't.

The ask

Come sit on the patio with me this week.

Thirty minutes, at Pearl or Side Piece or wherever works. A lot of the texture — the Brooklyn-eclectic aesthetic, how the Powder Room actually runs, what Pride week could look like — is easier to walk through live than to write.

If the vibe lands, you pick the evening and we lock pilot night one in early May.

— Desirée
Desirée Yvonne Mayon · CEO & founder, She & HER
See The Powder Room